Story Of The Week
A Website Refresh That Elevated the Client Experience
When Brim Salon first launched, its website was all about introducing the brand—telling the story behind the salon, its vision, and its commitment to high-quality hair services. But after three years of growth and success, the focus needed to shift. The brand was already established. Now, it was time for the website to evolve and center around booking and the stylists—the heart of Brim Salon today.
FREE MINI BRAND STRATEGY TEMPLATE
How to Define Your Brand’s Mission, Values, and Voice
A brand that resonates doesn’t happen by accident—it’s built with clarity and purpose. Before you focus on visuals, you need a strong foundation: your mission, values, and voice. Here’s how to define them with intention.
3 BRANDING MISTAKES THAT ARE HOLDING YOU BACK
Branding isn’t just about aesthetics; it’s the foundation of how people perceive, connect with, and trust your business. But too often, brands make subtle missteps that create distance instead of resonance. The good news? These mistakes aren’t permanent. With a little intention, you can turn things around and build a brand that feels like home—for both you and your audience.
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Brim Salon: A Website Refresh That Elevated the Client Experience
After three years of growth, Brim Salon’s website needed a strategic refresh—shifting focus from brand introduction to seamless booking and showcasing its stylists. With refined navigation, improved mobile experience, and design enhancements, the updated site now aligns perfectly with where the brand is today.
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