Brim Salon: A Website Refresh That Elevated the Client Experience
A Brand That Grows With You
When Brim Salon first launched, its website was all about introducing the brand—telling the story behind the salon, its vision, and its commitment to high-quality hair services. But after three years of growth and success, the focus needed to shift. The brand was already established. Now, it was time for the website to evolve and center around booking and the stylists—the heart of Brim Salon today.
The Refresh: What Changed & Why
Brim’s website didn’t need a total overhaul—it needed refinement. The structure, design, and content needed to match where the brand is now. Here’s how we approached the refresh:
1. A Shift in Content Focus
The original site was designed to introduce the salon, but now, it needed to prioritize ease of booking and highlighting the stylists.
We updated copy and visuals to reflect Brim’s growth and the expertise of its team.
2. Enhanced User Experience & Navigation
The original left-aligned navigation was a unique design choice, but over time, it caused usability issues. We replaced it with a sleek, easy-to-use top navigation for better flow.
We refined the mobile experience, ensuring it was just as seamless and visually polished as the desktop version.
3. Making Booking Effortless
Added ‘Book Now’ buttons strategically throughout the site, making it easier than ever for clients to take action.
Implemented a sticky ‘Book Now’ button on the side, always visible as users scroll—ensuring convenience and conversion.
4. Visual & Design Upgrades
While the core branding stayed the same—colors, fonts, and logo—the structure and design details were elevated.
We incorporated new branding photos to keep the site feeling fresh, modern, and aligned with Brim’s aesthetic.
The Result: A More Intuitive, Elevated Experience
Brim Salon’s updated website isn’t just a refresh—it’s an evolution that meets the needs of the brand today. The refined layout, clear navigation, and effortless booking experience allow the salon to continue growing while maintaining the brand identity that clients already know and love.
Is your website still serving your brand as it grows? If it’s time for a strategic refresh, let’s make it happen. [Get in touch here].
